How Do Google Vehicle Ads Work?

To show the ads on Google your stock will need to be uploaded, like with any online marketplace like Autotrader or Motors.

From here, the stock feed needs to be linked to your Google Ads account so the ads can be promoted when people search for a vehicle, for example '2017 Blue Volkswagen Golf near me'. It is important to have tracking on your website flawlessly syncing with Google else there will be inefficiencies in what you’re spending. Once a customer clicks your ad, they will be taken through to your website to view the vehicle in more detail before hopefully completing a purchase. We will look after this for you, though.

If the customer doesn't complete the deal, Google will tactically place ads on websites the user subsequently visits (retargeting) to try and entice them back to complete the deal.