Why do I need to be using Google Vehicle Ads?

In the UK currently, 79% of people find their vehicle online. A typical user journey before vehicle ads was to search a generic used term which would lead to AutoTrader/Motors/CarGurus being shown. The customer would then go onto these websites and search for their used cars from there.

In the majority of these cases, the user is using Google to find other websites. By having your cars showing on Google you are stopping these potential customers from going to these sites by showing your vehicles upfront, giving you a competitive advantage over other dealerships.